How to Track AI Traffic in GA4 (ChatGPT, Perplexity & More)
AI assistants like ChatGPT and Perplexity are sending real traffic to your site — but GA4 doesn't label it automatically. Here's how to find and measure it.
Thomas VJune 15Feature Guides
Deep dives into specific GA4 metrics, dimensions, and features — what they mean and how to use them correctly.
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Thomas VJune 15GA4 Engagement Rate Explained: What It Means and Why It Matters
GA4 replaced bounce rate with engagement rate — but most people aren't using it correctly. Here's what engagement rate actually measures and how to benchmark it.
Thomas VMay 20Average Session Duration in GA4 vs Universal Analytics: What Changed
Your session duration numbers look completely different in GA4 than they did in Universal Analytics. Here's why — and which number you should actually be tracking.
Thomas VMay 15